World leaders in pollination control
World leaders in pollination control
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S1E4 – Jodi Souter


Independent plant breeder Dr Jodi Souter forged an entrepreneurial path in the plant breeding industry to launch J4 Agri-Science. Now she’s asking how intellectual property and biotechnology laws will affect innovation in the plant breeding industry. As one of a handful of Canadian Nuffield Scholars each year, Souter plans to travel the world to learn more about how regulations can promote or stifle innovation in the food and agriculture industries.

In this episode, we’ll learn more about Souter’s project, how growing up on a farm helped shape her career, and why she credits long-distance running for the determination and competitiveness she relies on to fuel her business success.